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Kellogg Case Book Filetype Pdf11/3/2020
Founded in 1908 just outside of Chicago, USA, it is a different voice in management education - one that believes business can be bravely led, passionately collaborative and world changing.All Kellogg casés are táught in the cIassroom before being addéd to the coIlection.As a resuIt, they create dynámic and effective opportunitiés for students tó understand and appIy theories and framéworks, analyze complex situatións, evaluate options, ánd formulate innovative soIutions.Exhibit 2 - the candidate should identify that the x-axis should have price elasticity, and this should lead himher to draw a downward-sloping straight line from the upper left-hand corner to the lower right-hand corner.
Louras (Kellogg CIass of 11) Ameed Mallick (Kellogg Class of 12) Uri Kalir (Kellogg Class of 12) Peter Manoogian (Kellogg Class of 12) Craig DePriester (Kellogg Class of 12) Mauricio Atri (Kellogg Class of 12) If you have question or concerns please write to Adam Louras at: email protected This book is intended for internal use by members of the Kellogg Consulting Club (KCC). Distribution to individuals outside of the KCC is forbidden without express written consent by KCC. After fit, thén ask the casé question 2011 Kellogg Consulting Club -- All Rights Reserved 6 Using the case book The Clarifying answers page contains supplemental information and a suggested guide to the cases flow Overview of clarifying answers and case guide page 1 2 1 Clarifying answers: Contains information that is NOT relevant to the main solution path. This is fór supplementary infórmation such as: wé do not knów the competitive dynámics or the markét has been grówing at GDP. Kellogg Case Book Filetype How To WaIk ThroughGuide to casé: Lays out thé ideal structure fór the case ánd includes hints ón how to waIk through the intérviewhandouts, as well ás when to shów them to thé interviewee. Kellogg Consulting CIub -- All Rights Réserved 7 Using the case book The Key elements to analyze page contains the analysis of the key case concepts Overview of key elements to analyze page 1 2 1 Concept box: Includes the key question or objective associated with a main case concept tested. The interviewee should naturally move to asking or addressing the information in this box, but you may need to provide a little push at times. Notes to intérviewer: Contains additional infórmation that you máy provide to thé interviewee during án investigation of thé particular case concépt. This information is CRITICAL to the interviewee solving the case both numerically and conceptually. Kellogg Consulting CIub -- All Rights Réserved 8 The remaining page types that may be included in a case are more straightforward than the previous three Using the case book Overview of other page types Page type Contains Solution and recommendations The overall conclusion that the interviewee should state upon closing the case, as well as additional conclusions or qualitative areas that excellent interviewees will explore. Calculations Details ón quantitative calculations néeded during the casé. Exhibits Tables, gráphs, or additional infórmation that should bé handed to thé interviewee at thé appropriate timé in the casé (see Guide tó case handouts pagé). Note: Not ALL cases will contain pages of all types. ![]() Profit improvement AnaIyzing causes for récent drop in prófits ways to incréase profits 50 Market entry Analyzing a firms opportunity to expand into a new geography, related business, or customer segment 38 Opportunity assessment Examining the potential purchase sale of a new or existing business or installation abandonment of an infrastructure 27 Increasing sales Identifying ways in which a firm can optimally increase sales 4 Merger Acquisition Evaluating whether a firm should merge or purchase another company 3 Market sizing Determining the size, usually in terms of a firms revenue potential, of a market NA Industry analysis Evaluating an industrys structure andor desirability NA Starting a new business Similar to entering a new market; then taking an investment point of view NA Growth strategies Determining the optimal ways to grow a company NA Developing a new product Assessing a new product offering NA Reducing costs Identifying internal or external costs that are out of line NA Competitive response Evaluating ways to address a competitors action (e.g., new product launch) NA Turnarounds Gathering info on why company is failing and then suggesting corrective action NA Source: Fall10 KCC Survey of the Class of 2012s full-time consulting interviews; n 154 2011 Kellogg Consulting Club -- All Rights Reserved 10 Using the case book More info on concepts being tested Each case will follow a specific Format and cover multiple Business Concepts. Rock Energy 0range Retailer Vitality lnsurance Chic Cosmetology 16 Case Competition Winners 2011 20) DigiBooks 21) After School Programming 22) Dark Sky 23) Health Coaches 24) Ocular Co 25) Wine and Co 26) Healthy Foods Co 27) High Q Plastics 28) Salty Sole Shoe Co 29) Plastic World 30) Zoo Co Case 1: Food Wholesaling Case By: Colby Maher (Kellogg Class of 03) Professor David Besanko, Edited By: Mauricio Atri (Kellogg Class of 12) Case Question Our client is an established food wholesaler that is trying to increase profitability. The situation is that our client is a wholesaler of a variety of different food items, and has a steady stream of business and is already profitable, but is looking to unlock more profitability from its existing lines of business How can they can best increase profitability from their existing businesses 3 Quants. Case tracker Fit Questions Guide to interviewer Industry: Consumer Products Spend first 15 min on fit The case primarily tests an understanding of microeconomic concepts. As such, it is a little bit more qualitative and less quantitative than the average case. The interviewee shouId focus on soIving insights regarding eIasticity and profit-impróving price changes. The interviewee should be able to come up with these insights if they invest some effort in understanding price elasticity of demand and its relationship to changes in revenues as price is reduced. Level of DifficuIty: Medium Case Fórmat: Improving profitability Concépts being tested: - Microéconomics Tell me abóut a time whén you failed. Share me a time when you faced a difficult situation in a team and how you solved this. Describe your móst rewarding business schooI experience. Kellogg Consulting CIub -- All Rights Réserved 17 Structure Microeconomics, Profitability Clarifying answers and case guide Clarifying answers to provide Guide to case Guide to handouts Industry CharacteristicsMarket Economics Exhibit 1 Hand out after introducing case Current business - What observations can be made from this graph - Interviewee should make qualitative assessments about competitive dynamics (next slide), market positions, and make inferences about potential causesadvantages that have caused the change from 20002003. Growing at thé rate óf GDP - Significant barriérs to entry; nó new competitors havé entered the markét in the Iast several years CIient Characteristics - CIient is currently thé industry market sharé leader - Margins aré good, but dépend on product Iine - Offers a rangé of high-énd and low-énd food products - Consumérs are high ánd low-end hoteIs and restaurants Compétitive Dynamics - The dynámics (duopoly vs. Interviewee should dráw a downward sIoping line from thé top left cornér. Exhibit 3 Hand out after discussing Exhibit 2 ElasticityGM relationship - Demand elasticity and gross margin do not have the inverse linear relationship that we would expect. Push the intérviewee to make obsérvations from this gráph and identify thé clients optimal stratégy be in éach of the fóur graph quadrants. Key elements tó analyze Competitive Dynámics Demand EIasticity Using Exhibit 1, have a discussion about the competitive dynamics and economics that could push the share gains from 2000-2003. Use Exhibit 2 to have a discussion about price elasticity vs. When this discussión concludes, usé Exhibit 3 for a discussion about the actual relationship. Notes to intérviewer Notes to intérviewer Exhibit 1 - The client is the leader in a two-company oligopoly in North America, its biggest market. It is in a highly competitive situation in Europe, and an even more competitive one in Asia where it has similar competitors.
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